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Make consistency a shared ritual

Small groups where showing up actually counts.
Support from your crew, guidance from a real coach.
A system you can actually stick with, and evolves with you.

What's a Moai?

A Moai is a small group built around staying consistent, together.

  • Small on purpose

    Moais can be up to 10 people committing to their goals. Big enough to feel like a team, small enough that your consistency actually registers.

  • Support over scoreboards

    Mutual commitment goes further than individual leaderboards.

  • Coaches in the mix

    Guidance on form, recovery, and habits—so you're not guessing your way through it.

How it works

  1. 1

    Download and sign up

    Create your account and set what showing up means for you.

    Connect a wearable if you use one so your progress is tracked automatically.

  2. 2

    Create or join a Moai

    Start a Moai with friends or join a coach-led Focus Moai for more structure.

    Either way, you're in a small group working toward a shared goal—whether that's weight loss, muscle gain, or long-term health.

  3. 3

    Set a workout commitment

    This curates a coach-designed routine based on your focus, equipment availability, and training experience.

  4. 4

    Train and check in

    Log workouts, share progress, and be honest when things get off track.

    Your group sees it all—wins and misses.

  5. 5

    Celebrate wins together

    Progress is shared.

    You cheer each other on, build momentum, and stay in it as a group.

Moais happening now

Small groups. Real commitments. Showing up each week.

FAQ's:

Does it cost anything?

Creating a Moai with friends or family is free, forever. If you want more structure, you can join a coach-led Focus Moai or add a coach to your group for a monthly subscription.

What makes this different from other fitness apps?

Most apps track what you do.

Moai helps you actually stick with it—by putting you in a small group that notices when you show up.

Do I need to invite people I know?

No. You can start a Moai with friends, or join a Focus Moai and have a crew to show up with.

What is a Focus Moai?

A Focus Moai is a coach-led group designed for more structure. You follow a shared plan, get feedback from a coach, and stay accountable alongside your group.

How big is a Moai?

Moais are small by design—up to 10 people. Big enough to feel like a team, small enough that your consistency actually registers.

What happens if I miss a week?

Nothing breaks. Your group will notice, and you can pick right back up. The goal isn't perfection—it's staying in it over time.

Do I need a gym?

No. You can follow your plan anywhere—gym, home, outdoors. Moai is about consistency, not location.

Are the coaches real?

Yes. Our coaches are certified and experienced in helping people build consistent, sustainable routines. They're there to guide, not overwhelm.

What do you do with my data?

We only use your data to give you, your Moai, and your coach better insight into your progress. We don't sell your data.

Get started today

Live your best life, together -- with Moai.